On-Hold Advertising is the cornerstone to your business advertising mix. If you’re using customized music-and-messaging on-hold to appease caller hold times and cross-promote products and services, you‘ve made a sound business decision. But without Advertising Reach & Frequency data to work from, marketing representatives have been without the means to formulate an effective airplay strategy…until now!

DataCall™ software, available exclusively through Sound Advertising, LLC., allows marketers and other end-users to pinpoint caller-hold analytics. So instead of product and service rotation choices being made by assumption and guesswork, marketers can now rely on actual data to make informed airplay decisions using Technology that Counts.